7: Blog tip – Content is king

August 16th, 2005

There's one thing that I've learnt over the years (and learned the hard way) - People visit blogs and websites for content.

Might seem obvious but to many it's not.

I know that there are a lot of people out there that think that design is important, or images, or fancy Flash animations, or using CSS to format the content, or using valid XHTML ... personally I don't think that it amounts to a hill of beans. I've seen websites that could almost blind you because of the bad design vastly outperform fancy "designed" sites with their CSS, Flash and XHTML. Why? Because it's content people want. People might love the look of a well designed site or admire a cool Flash animation, be blown away by a really cool graphic or find a menu system really easy to use but do you think that keeps them coming back? I've never heard of anyone (other than designers looking for inspiration) look for sites based purely on styling.

Think about it - when was the last time you revisited a site regularly just to admire the styling?

Content is king and I use the 80/20 rule when working on my sites - I spend at least 80% of my time on content and no more than 20% on fiddling with they layout, graphics, styling and optimizing. Content is what people come to see and without good content and plenty of it people won't have a reason to keep on coming back. This way the site will develop over time and when I do hit on that one look that works, the content will be there to back it up!

This entry was posted on Tuesday, August 16th, 2005 at 00:12 and is filed under Random Stuff .... You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “7: Blog tip – Content is king”

  1. 31 Days to Building a Better Blog - Day 16: Blog Tips - ProBlogger Says:

    [...] PC Doctor has been submitting lots and lets us know about his post - Content is King [...]