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30% of internet users admit to buying goods from spam emails

This is just incredible:

About 30 per cent of internet users have bought goods advertised in spam emails, research from internet security vendor Marshal has found.

Marshal polled 622 internet users, of which 29.1 per cent admitted to having purchased items through links in spam emails. The most frequently ordered items were sexual enhancement pills, adult entertainment, software and luxury items including watches, jewellery and clothing.

A report from Forrester Research in 2004 demonstrated that one fifth of internet users had bought products through spam. Marshal's vice president of products, Bradley Anstis, claimed that spam response rates were considerably higher than people realised.

I'm assuming that the 30% figure is an overstatement due to the wording of the question, and that maybe some people bundle in emails that they've signed up for in the past but now can't be bothered to unsubscribe from as spam, but it staggers me that anyone would by pharmaceuticals or luxury items based on a spam email.