"Can blogging boost IBM's revenues and reduce layoffs? The computer giant is about to find out as it prepares to launch a massive corporate blog initiative"
By Tom Foremski for SiliconValleyWatcher

I find this article truly scary for a variety of reasons. I'll just cover a few point here briefly and let you decide.

Firstly, 130,000 IBM bloggers flooding onto the web, pushing IBM wares all over the place. Scary.

"The company (IBM) hopes blogging could help stem further losses if it can galvanize employees into an army of online evangelists for IBM's products and technologies."

Oh great, what a great reason to have a blog. Hmmm, the fear of job loss will make them truly compelling I'm sure.

"Employees will taught (sic) what blogging is, and they will be guided on what is appropriate blogging content."

More scary stuff - IBMers not knowing what a blog is and a company laying the rules down on acceptable content!

"IBM has also set up a wiki"

Take a look at this to find out why I find that so scary.

"Leading the IBM troops into the blogosphere will be IBM's chief strategist, Irving Wladawsky-Berger, who will begin writing a blog."

Why is this "will begin" rather than "has begun"? Why the big build-up?

Scary.

This entry was posted on Saturday, May 14th, 2005 at 18:25 and is filed under PC Doctor's Thoughts, Random Stuff .... You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.