Naked Conversations

October 25th, 2005

Yes, the galleys are out!

I’ve started reading the blogging book, Naked Conversations, by Robert Scoble and Shel Israel and I’m enjoying it.  It’s a very interesting insight into blogging as a corporate communication method (think sales and PR).  The chapter on “Word of mouth, on steroids” is particularly entertaining and looks at how “spreading the word” is a powerful sales technique.

Just to make it clear, this is a corporate blogging book, not a book for the average blogger to become a “not so average blogger”, but it does have lessons that all of us can take away and learn from.

Well done Robert and Shel!

I'll keep reading and keep posting my thoughts.

Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers

This entry was posted on Tuesday, October 25th, 2005 at 08:54 and is filed under Book Talk!. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

One Response to “Naked Conversations”

  1. Jim Minatel's Wrox Book Editor Blog Says:

    Naked Conversations reviews pouring in

    We're seeing a ton of pre-publication reviews of the galleys for Scoble and Israel's business blog book Naked Conversations. I'm making a list of all of them I see here and I'll try to keep this up to date. No